As a UX designer for a non-profit organization that provides free glasses and eye exams to low-income children in the U.S., I noticed that their website was not user-friendly, and the process of applying for free glasses and eye exams was complicated and confusing. Additionally, there was a lack of information on the website about the organization's mission and impact. The goal of this project was to improve the website's user experience, making it easier for users to apply for free glasses and eye exams and learn about the organization's mission.
To better understand the users' needs, I conducted a survey and user interviews with current and potential beneficiaries of the organization. From this research, I learned that users found it difficult to navigate the website and understand the process of applying for free glasses and eye exams. Users also expressed a desire for more information about the organization's impact and mission.
Based on my research, I began to redesign the website to improve the user experience. I started by creating a clear and simple navigation menu that was easy to use. I also redesigned the application process to make it more straightforward and user-friendly. To improve the user experience further, I added a progress bar to the application process, giving users a sense of where they were in the process.
To address the lack of information about the organization's mission and impact, I created a dedicated page that explained the organization's history, mission, and impact. I also added testimonials from beneficiaries of the organization to help potential beneficiaries feel more confident in the organization's ability to provide free glasses and eye exams.
The final design included a clear and easy-to-use navigation menu, a redesigned application process, and a dedicated page that explained the organization's mission and impact. The progress bar helped users to understand the application process better, and the testimonials gave potential beneficiaries a sense of trust in the organization.
After launching the new website, we saw a significant increase in the number of applications for free glasses and eye exams. Beneficiaries also reported that they found the website easier to navigate and understand. In a follow-up survey, 95% of beneficiaries reported feeling satisfied with the application process and the organization's mission.
By redesigning the website to improve the user experience, we were able to make it easier for low-income children to apply for free glasses and eye exams. The dedicated page about the organization's mission and impact helped potential beneficiaries feel more confident in the organization, leading to an increase in the number of applications. By listening to user feedback and understanding their needs, we were able to create a website that provided a better user experience and helped the organization achieve its mission of providing free glasses and eye exams to low-income children in the U.S.
A website redesign for a non-profit organization whose mission is to provide low-income school-aged children with free eye exams and glasses. Our focus was on effectively engaging users through careful consideration of interaction design based on research. Parts of optimizing the user experience was rethinking the website navigation for the easiest user flow and discovering the organization’s brand to best apply it as a defined style.